One of the biggest parts of making your restaurant successful is your marketing strategies. This comes down to many factors, from your in-store branding, design, seats, and menus, to your online presence which includes your website, social media, reviews on review sites, etc.
All of these components mean that restaurant marketing is often a full time job. Large restaurants often times have one person dedicated to marketing their business.
A underrated tool in the arsenal of restaurant marketing is the power of strong video marketing. Statistics show that video marketing is very useful and has an excellent ROI. This is an excellent tool for medium to large restaurants that are looking to take their business to the next level. Typically small restaurants don’t have the resources to afford video marketing, but if you do there’s an excellent ROI.
The reason professionally produced video works so well is because video does an amazing job at showcasing food. Until we develop technology to allow users to smell through their TVs, video is the best way to sell food. Our eyes pick up delicious looking food and we immediately feel hungry. With professionally done lighting and your best food on showcase, you essentially are bombarding viewers senses and immediately making them crave whatever you’re selling. You only need take a look at the massive amounts of money spent in advertising fast food, which users know is cheap and crappy. Imagine the results if you actually advertised good food as opposed to low quality fast food.
The first step is to hire a high quality video production agency, such as Toronto video production company Memory Tree Productions. The best way to choose a company is to check out their demo reel. A company with excellent videos and illustrious clients is a perfect choice for top end restaurants. If you have a mid-sized budget I would suggest going with a new and upcoming firm with high quality work, but without the high prices. These firms typically have had a few smaller clients they did stellar jobs with, but since they haven’t landed any big clients their prices are quite low.
Elements of an Excellent Video Advertisement for a Restaurant
- Showcase the Food
You should put most of the focus on your excellent food. That means having the chef create your most visually appealing your recipes, and then having the professional video production crew take the most visually appetizing shots possible.
2. Ambiance is Key
The second most important aspect of your commercial is showing the potential customer the ambiance of your restaurant. This depends on the type of ambience obviously. If your restaurant serves amazing burgers but there’s not much a seating area or ambiance to speak of, you may just want to focus on the appetizing burger and completely ignore the ambiance. On the other hand, if you run a fine dining establishment its very important that you convey the feel of the restaurant to the customer.
3. Staff is Key
Another third important ingredient is showing the customer that the staff is friendly and accommodating. You want to show the smiling faces of your stuff, and the fact that they are willing to help you. An important considering when running a fine dining establishment is making the stuff seem down to earth. Many people have the money to go spend 200$ on a meal but they don’t because they don’t want to be talked down to by a condescending waiter. This is an issue with french restaurants especially, as people absolutely hate being talked down to.