One of the biggest parts of making your restaurant successful is your marketing strategies.  This comes down to many factors, from your in-store branding, design, seats, and menus, to your online presence which includes your website, social media, reviews on review sites, etc.

All of these components mean that restaurant marketing is often a full time job.  Large restaurants often times have one person dedicated to marketing their business.

A underrated tool in the arsenal of restaurant marketing is the power of strong video marketing.  Statistics show that video marketing is very useful and has an excellent ROI.  This is an excellent tool for medium to large restaurants that are looking to take their business to the next level.  Typically small restaurants don’t have the resources to afford video marketing, but if you do there’s an excellent ROI.

The reason professionally produced video works so well is because video does an amazing job at showcasing food.  Until we develop technology to allow users to smell through their TVs, video is the best way to sell food.  Our eyes pick up delicious looking food and we immediately feel hungry.  With professionally done lighting and your best food on showcase, you essentially are bombarding viewers senses and immediately making them crave whatever you’re selling.  You only need take a look at the massive amounts of money spent in advertising fast food, which users know is cheap and crappy.  Imagine the results if you actually advertised good food as opposed to low quality fast food.

The first step is to hire a high quality video production agency, such as Toronto video production company Memory Tree Productions.   The best way to choose a company is to check out their demo reel.  A company with excellent videos and illustrious clients is a perfect choice for top end restaurants.  If you have a mid-sized budget I would suggest going with a new and upcoming firm with high quality work, but without the high prices. These firms typically have had a few smaller clients they did stellar jobs with, but since they haven’t landed any big clients their prices are quite low.

video production toronto

Elements of an Excellent Video Advertisement for a Restaurant

  1. Showcase the Food

You should put most of the focus on your excellent food.  That means having the chef create your most visually appealing your recipes, and then having the professional video production crew take the most visually appetizing shots possible.

2. Ambiance is Key

The second most important aspect of your commercial is showing the potential customer the ambiance of your restaurant.  This depends on the type of ambience obviously.  If your restaurant serves amazing burgers but there’s not much a seating area or ambiance to speak of, you may just want to focus on the appetizing burger and completely ignore the ambiance.  On the other hand, if you run a fine dining establishment its very important that you convey the feel of the restaurant to the customer.

3.  Staff is Key

Another third important ingredient is showing the customer that the staff is friendly and accommodating.  You want to show the smiling faces of your stuff, and the fact that they are willing to help you.  An important considering when running a fine dining establishment is making the stuff seem down to earth.  Many people have the money to go spend 200$ on a meal  but they don’t because they don’t want to be talked down to by a condescending waiter.  This is an issue with french restaurants especially, as people absolutely hate being talked down to.

Many restaurant owners are deadly paranoid of robbery, and for good reason as well.  Restaurants are prime targets for robbers because of the large number of expensive equipment you can find in a typical restaurant.   Additionally, restaurants typically also have very large amounts of cash on site, which make them a tempting target for low lifes.  Its extremely important to get a security system set up by a legitimate locksmith who specializes in restaurant security.  We’ve used 24 Hour Locksmith Toronto, you can check out their website here.

There are a few different types of robberies-

  1. Employee Theft.  This is very common, far more common than armed robberies or burglaries.  Employees are in a position where they can easily steal because of their trusted position, and the fact that they handle most payments.  Unlike other businesses, restaurants are very vulnerable to this sort of employee theft as there are many small transactions, often in cash.   Employees typically steal small amounts which over long periods of time can amount to huge losses.  They typically are able to do this by manipulating transactions.  Most restaurant owners trust employees far too much which is an important reason why this happens.
  2. Armed Robberies-  This is the most dangerous form of robbery.  An armed robbery involves using the threat of violence or violence to intimidate employees into giving the armed robber cash or equipment.  These typically happen during open and closing times, when the restaurant is most vulnerable to armed robberies.  Ex employees are often involved in these armed robberies, especially disgruntled ex employees. During many armed robberies the assailants often wear masks to conceal their identity.
  3. Burglaries- Burglars will come in after hours when no one is there and attempt to steal cash or equipment.

restaurant security

How to Prevent Robberies-

  1. To prevent employee theft there should be first a honesty policy that discourages employee theft.  Additionally its important to screen employees correctly for their work ethic and integrity.  There are certain tells you must learn to read to figure out if an employee is trustworthy.  Look at their past job history, the way they talk to you, and what they are doing with their life.  Additionally always run a background check on all employees.  You should make it very clear to all employees that employee theft will be punishable by the fullest extent of the law.  Ensure that a camera is pointed at the cash register, and that employees also monitor each other for honesty.
  2.  To prevent armed robberies, always ensure that 2 or more employees are setting up during opening or closing times, in different parts of the restaurant, that way one employee can call 911 quickly if he hears a commotion.  Additionally a security camera system should be set up, which you should monitor during opening and closing times.
  3. To prevent burglaries, ensure that you have safes set up for any cash or expensive equipment.  If you have expensive foods they should be in a lockable freezer.  You should have a CCTV system set up, as well as an alarm system.